“和”文化是极腾的品牌核心精髓,
也是一个包容多种理念涵义的集合体。其主要包含以下意义:
和谐的精神追求——
刚柔并济,动静平衡,中庸而写意的境界。
Harmonious spiritual pursuit --
Rigid and merry, static and dynamic balance, Moderate and freehand realm.


和气的人际关系——
以和为贵,和睦融洽,友谊第一的体育精神。
Human relations of harmony --
Peace and harmony, The first sports spirit of friendship.
可靠的安全保护——
和平,消除、化解冲突,避免伤害,保持平安。
Reliable security --
Peace, elimination and conflict resolution, Avoid harm and stay safe.


坚定的民族路线——
富有底蕴的中国传统文化,专属的民族特色和精神意境。
Determined ethnic line --
The rich Chinese traditional culture, Exclusive national characteristics and spiritual artistic conception.
广泛的传播价值——
“和”的抽象概念和价值观念可以普遍化,受众范围大
Wide spread value --
"HE" abstract concepts and values It can be generalized and the audience is wide


强大的IP符号——
千百年来,“和”都是汉字里的“超级IP”,无人不识。
Powerful IP symbol --
For thousands of years, "HE" are Chinese characters "Super IP", no one knows.
舒适的形象风格——
讲求协调美,调和繁简,张弛有度,恰到好处。
Comfortable image style --
To coordinate beauty, to reconcile the simple, Relaxed, just right.
